eBay’s Promoted Listings
Have you checked out eBay’s promoted campaigns? I watched a very quick eBay for Business periscope/FB Live with Griff two weeks ago and created my first campaign while listening to the broadcast. I went back and created 23 more in the next week or so. Takes just a few seconds and generates sooo many impressions and clicks. And in my case sold 12 items to the tune of $360. If you haven’t taken the time to check this out, do yourself a favor and make the time.
UPDATE: Click here to listen to a segment I did on eBay Radio on February 7, 2017. eBay Radio, Show 670, Segment 2, How to Use Promoted Listings and Boost Your Sales!
- From your Seller Hub Page, click on the MARKETING tab at the top.
- Click on PROMOTED LISTINGS.
- Click on the blue CREATE A NEW CAMPAIGN button at the bottom of the page.
- Click OK on the annoying ‘quick tip’ pop up box that will pop up EVERY.SINGLE.TIME. 🙂
- Click on a Store Category along the left side of the page.
- A list of eligible listings will appear in the box to the right of the store category list. Not every item will be eligible. At this point, only listings with quantities greater than one (or listings that ever had quantities greater than one) will be eligible and listed.
- Click the circle with the check mark at the top of the list to select ALL listings or scroll down and select individual listings. When selected, the circle will turn blue.
- Click on SET AD RATE on the right side of the gray bar at the bottom of the page.
- Slide the green check mark along the bar to select which ad rate you want. I started all mine out at 5%.
- Click on REVIEW on the right side of the gray bar at the bottom of the page.
- Highlight the default campaign name “Campaign 1” and enter your personal Campaign name. I named mine based on my store category “Disney”, “American Girl”, “Halloween”, etc. You can set campaign start and stop dates here, but I left mine blank so they start immediately there are no end dates. This can be edited at any time. You can also use the green toggle switch to turn a campaign on or off at any time.
- Click on LAUNCH on the right side of the gray bar at the bottom of the page.
- Lather, rinse, repeat.
Wasn’t that EASY!?
You don’t pay per click or impression, you pay a percentage WHEN/IF and item sells. What’s the percentage you ask? YOU get to decide….anywhere from 1% to 100%. For my first round of campaigns I chose 5% because I wanted to see how much traffic that would generate. Let me tell you it generates A LOT. I started the bulk of my campaigns eight days ago and I have 285,760 impressions, 4,195 clicks, 12 items sold and $360 in sales generated. I paid $26 in ad fees for all that…what a deal!
Right now only multiple quantity listings (or listings that were once multiple quantity) are eligible for the campaign but eBay will be rolling out single quantity listings in the future. Programs like this are a massive undertaking and eBay needs to roll them out in stages to make sure everything works well. So far I’m loving how quick and easy it is to set up and how fast I’m generating sales. I also love that we only pay the ad fee IF we sell an item that was promoted. THANK YOU! eBay.
Here’s the link to the Facebook Live post with Griff and Shefali.